TV Time is shutting down as parent company Whip Media pivots to enterprise AI

6:00 AM · July 15, 2026

TV Time, a popular app that let users track which TV shows and episodes they had watched, is shutting down on July 15, according to TechCrunch. The app's parent company, Whip Media, is redirecting its focus toward enterprise AI products aimed at the media industry rather than continuing to run a consumer facing tracking app. The closure is a small but illustrative example of a broader pattern this year, in which consumer apps and services with steady but modest user bases are being wound down as their parent companies shift resources toward AI products they see as more commercially promising, even when those consumer products had loyal followings among the people who used them daily.